Overview:
This project showcases a comprehensive visual exploration of my personal brand identity through a series of typographic logo studies. Using my name “ZELONG” as the base, I experimented with a wide range of color palettes, contrast levels, and typographic details to evaluate how different visual styles evoke different moods and brand associations.

Objective:
To explore and define a versatile and recognizable logo system that reflects creativity, adaptability, and visual impact—qualities I aim to embody in both 3D and graphic design work.

Process Highlights:

• Developed over 100 logo variations using Adobe Illustrator.

• Explored gradient overlays, duotone treatments, and geometric mark integration.

• Prioritized scalability and visual clarity across different backgrounds.

Outcome:
A refined set of logos representing a personal identity system that can be used across portfolio, social, and branding materials. This exploration strengthened my understanding of color harmony, type personality, and visual balance.